Real Synergy Africa (RSA) is a business development services (BDS) firm working across Sub-Saharan Africa. We implement programs and interventions that empower farmer cooperatives, enterprises, women, youth and refugees to sustainably access formal markets (domestic and export), suitable financing and private sector investment in infrastructure, services and innovations.
We do this through market research, inclusive business models, enterprise development, trade facilitation, investor-readiness training and linkages, and financial products development.
Six services, delivered as standalone assignments or combined into a full program.
Market and landscape studies and value chain mapping that establish where demand sits, what buyers will pay for, and which systemic constraints are holding the chain back. Evidence for program design, sourcing strategy and investment decisions.
Commercially viable sourcing and supply structures that integrate farmer cooperatives and aggregators, women, youth and refugee enterprises into your supply chain, so inclusion strengthens supply reliability rather than operating alongside the core business.
Training curricula, Training-of-Trainers and customized technical assistance for MSMEs and cooperatives, covering business strategy, operations, food safety, marketing, distribution and governance. Delivered firm by firm or as sector-wide cohort training.
Structured buyer-supplier linkages for formal retail, regional and export markets, covering aggregation, packaging, traceability, standards compliance, cold chain and off-taker contracting, so suppliers meet buyer specifications and retain recurring orders.
Preparing enterprises to be credit and investment ready, then linking them to banks, microfinance institutions, SACCOs, grant facilities and investors, and providing the required business development services until disbursement.
Agricultural finance structured around enterprise cash flow cycles: asset and equipment finance, concessionary lending arrangements, agency financial services, and SACCO management information systems.
The services are designed to deliver the outcomes that matter to your business or program:
Delivered across market systems development programs funded by BMGF, EKN, USDA, USAID and FCDO/AGRA.
Projects implemented by Rose Gatongi-Karuri as the Program Manager/Strategic and Technical Lead, and delivered for clients, implementing partners and funders across the East African region.
RSA's assignments deliver commercial results for clients while advancing six of the Sustainable Development Goals, with performance tracked through client and program monitoring, evaluation and learning frameworks.
Strengthening food systems, food safety and the availability of nutritious, affordable food, and raising smallholder productivity and incomes through reliable off-take.
Prioritizing women-owned and women-led enterprises in technical assistance, access to finance and leadership training, and addressing gender-based constraints across value chains.
Growing MSME revenues, enterprise formalization and employment through business development services, market linkages and enterprise financing.
Mobilizing private sector investment in processing capacity, cold chain, equipment and digital systems that agro-processing and cooperative businesses depend on.
Integrating youth, refugees and persons with disabilities into formal markets and supply chains as suppliers and entrepreneurs, not as beneficiaries.
Convening government, private sector, financial institutions, donors and implementing partners around shared market development objectives.
Rose is a program management professional with over 15 years of experience across East Africa, spanning market systems development, enterprise development, financial inclusion, and private sector investment.
She designs and implements programs that empower farmer cooperatives, enterprises, women, youth and refugees to sustainably access formal markets (domestic and export), suitable financing and private sector investment in infrastructure, services and innovations.
RSA does this through market research, inclusive business models, enterprise development, trade facilitation, investor-readiness training and linkages, and financial products development.
Let's grow inclusive markets together.